For my music marketing project me and my teammates were assigned the song "15 step" By Radiohead which to me was incredibly exciting as I personally am a fan of Thom York and Radiohead's music. The first step we took in this project for not only creating a music persona but adapting the song into a music video format was developing a solid idea for the music video.
The first step we had taken is looking into the philosophical meanings of the song in order to understand what ideas we wanted to represent within our music video. As we decided on the artistic style music video.The second step we took in developing the music video actually meeting after school and gauging different ways of representing these ideas into a cohesive video concept. Which then after discussing which option suited best It was time to adapt it into a viable storyboard. Then we decided to film the entirety of the music video all Saturday which was a relatively smooth process.
The marketing of the band part was thought of after the idea of the music video. We did it through brainstorming in the class itself. With a google document that listed all the ideas and talked to our teacher about the practicality of our idea. Then we also considered the target audience and how other bands and group market for our particular band.
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