Planning CCR

 My Creative Critical reflection is the last part f the Cambridge project I have to concern myself with. In this blog, I will be outlining how I tackled creative critical reflection and my process.  

The first thing I did was grab all 4 questions put them on google docs and write a paragraph answering them 

How does your product use or challenge conventions and how does it represent social groups or issues?

Our film opening centers around a man struggling with a gambling addiction and his financial and mental struggles. The goal was always for the most accurate portrayal of gambling addiction within our opening, as we felt it to be an underrepresented group in media. Some conventions we followed like the idea of our character winning big and losing all the money again quickly after. However, there were key tropes of gambling addicts in media that we explicitly went against the main one being the idea of our character being happy when he wins it big. Showing our character enjoying winning would romanticize his lifestyle. It is inaccurate as most gambling addicts only care for the game and only feel slight relief when they win not happiness. 

How does your product engage with audiences and how would it be distributed as a real media text?

we will distribute it through two main methods of social media and Film festivals. On social media, we will upload it to youtube and Instagram to promote it as much as possible however this will only get us so far as Youtube and Instagram are full of content already and we won’t stand out much. Which is why Film Festivals are great options. In terms of Film Festivals, they are an effective method of getting people who are interested in specifically student films to watch and engage with our product. 

How did your production skills develop throughout this project? 

We in terms of hardware we used tripods, an GVM RGB 3-point light kit, Rhode,2 lavaliers and a Canon t8i

Softwares we used where Adobe Premiere, After Effects for editing, and Blogger for recording our process

Online youtube provided royalty-free music and google for researchI learned a lot from this project in terms of production, the subject, and management 

My production skills improved greatly throughout this project. My partner Ava was much more familiar with a lot of technical aspects like lightning, color correction, and the equipment, we would use. So a lot of the learning simply came from seeing her approaches to these aspects of the project. I learned a lot about how to do a production with more equipment as I was only used to only filming with an iPhone I learned how to properly use equipment like lightning kits and cameras. 

 I had to learn a good amount about the gaming industry and those with gambling addictions. Due to us wanting our film to be as accurate as possible, I had to learn how blackjack works to make sure the sequence made sense with the rules of the game. Then I also learned about the reality of gambling addiction and the mindset of a gambler 

How did you integrate technologies – software, hardware and online – in this project?

In terms of hardware we used tripods, a GVM RGB 3-point light kit, Rhode,2 lavaliers, and a Canon t8i

Software we used where Adobe Premiere, After Effects for editing, and Blogger for recording our process

Online youtube provided royalty-free music and google for research

With these answers, all I gotta do is transform them into the appropriate mediums.